Selecting a Time for your Event
Like location, the time of day directly affects the quantity and type of customers who attend your session. Factor in who your specific audience is and the niche clientele you aim to train (kids, teens, athletes, pregnant women, etc.). For ex. if you run a bootcamp catering to housewives or females between the age of 30-40, hosting it in the late morning/early afternoon would be a convenient time as they can drive over right after dropping their kids off at school. Be conscious of working around common 9-5:00pm work hours if you desire larger groups.
Popular times to host a bootcamp:
- 6am and 10 am on weekdays
- 9am to 11am on weekends.
- Weekday evening classes get full between 6:30pm and 9:00pm.
When you feel confident that you understand your audience's behavior, commit to a regular time each week. Typical bootcamps begin with <10 people per session, but as loyalty from clients grows so will attendance.
*Many trainers run short 30 minute classes during their clients' lunch hours. Market it as HIIT (High Intensity Interval Training) Session that gets them in and out quick. Appeals to busier individuals or those who want to maximize caloric expenditure in shorter amounts of time.